Marketing Manager

SoTalent is committed to innovation and advancing solutions that benefit communities and everyday life. The Marketing Manager role focuses on overseeing customer relationship management systems to enhance client interactions and improve revenue performance tracking.

Responsibilities:

• Take ownership of the full marketing technology ecosystem, ensuring systems are properly configured, maintained, and continuously improved
• Design, implement, and refine automated workflows that support engagement throughout the customer lifecycle
• Manage lead handling processes, including scoring, routing, and nurturing strategies
• Establish and monitor models that attribute revenue across marketing, sales, and service functions
• Review pipelines and automation processes to identify inefficiencies and opportunities for optimisation
• Develop dashboards and reports to track performance indicators such as conversion rates, campaign effectiveness, and return on investment
• Collaborate with sales, marketing, and finance teams to ensure consistency and accuracy in reporting metrics
• Connect core CRM and sales platforms with additional tools to enable seamless data integration
• Document systems, workflows, and procedures to support scalability and consistency
• Contribute to cross-team initiatives involving data quality, system alignment, and automation improvements
• Stay informed on emerging trends and best practices in CRM systems, marketing technology, and revenue operations
• Lead and support team members, ensuring performance objectives are met

Requirements:

• Bachelor's degree required
• Minimum of five years in marketing operations or a similar function
• Strong experience with CRM and sales platforms (e.g., HubSpot Enterprise, Salesforce)
• Background in managing demand generation systems in a complex B2B environment
• Familiarity with data enrichment tools and intent-based marketing platforms
• Understanding of SEO, search algorithms, and related tools
• Knowledge of digital marketing strategies, including paid advertising and retargeting
• Experience with web analytics platforms such as Google Analytics
• Exposure to business intelligence tools (e.g., Power BI)
• Ability to manage multiple projects and coordinate across teams
• Strong analytical mindset with the ability to interpret data and recommend improvements
• Skilled in building reports and dashboards to support decision-making
• Proactive approach to problem-solving and improving systems
• Competence with standard office software
• Excellent communication and collaboration abilities
• Capable of working both independently and as part of a distributed team
• Experience leading or mentoring team members remotely
• Ability to manage external vendors and budgets effectively
• Certification in a leading CRM platform (e.g., HubSpot) preferred