Growth Marketing Specialist

Entrepreneur Cooperative is a fast-growing digital marketing agency specializing in high-performance media strategies. They are seeking a highly strategic Growth Marketing Specialist to lead the planning and development of integrated media campaigns, focusing primarily on strategy and performance oversight.

Responsibilities:

• Develop full-funnel, integrated media strategies across programmatic, search, social, and traditional channels
• Define audience targeting, channel mix, and budget allocation
• Translate business goals into measurable KPIs (CPA, ROAS, reach, frequency)
• Plan and manage approximately 15–20 campaigns annually
• Provide strategic direction across platforms such as DSPs, Google Search, YouTube, and social media
• Identify new opportunities through audience insights and market research
• Ensure campaigns are aligned with performance goals and brand objectives
• Lead RFP processes and evaluate new media partners
• Negotiate insertion orders (IOs) and manage vendor relationships
• Oversee campaign pacing and budget allocation efficiency
• Monitor campaign performance and provide optimization recommendations
• Deliver weekly performance updates and post-campaign reports
• Recommend budget shifts based on real-time insights
• Define tracking frameworks using tools such as GA4 and Google Tag Manager
• Analyze attribution models to inform long-term strategy

Requirements:

• 5+ years of experience in media strategy, planning, or digital advertising
• 3+ years of experience in programmatic advertising
• Proven experience managing large-scale media budgets ($1M+)
• Strong knowledge of DSP platforms (e.g., The Trade Desk or similar)
• Experience managing vendor relationships and RFP processes
• Proficiency in GA4, Google Tag Manager, and analytics tools
• Strategic thinker with strong analytical capabilities
• Data-driven mindset with the ability to translate insights into action
• Proactive and autonomous
• Strong collaboration and leadership skills
• Advanced English C1