Product Marketing Manager

AcuityMD is a technology company that connects software and data to help MedTech companies transform how they bring their products to market. The Product Marketing Manager will drive go-to-market strategy, including positioning, messaging, and pricing, while collaborating with various teams to ensure successful product launches and customer engagement.

Responsibilities:

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets that proactively position our sales team for success
• Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts

Requirements:

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently
• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare