Key skills
Field marketingEvent marketingDemand generationB2B SaaSEnterprise technologyHubSpotMarketing automation platformsAI toolsHigh agencyComfort with ambiguityfast-moving environmentsProject managementAIClaudeAgenticSaaSProject ManagementCollaborationSales
About this role
Ema is building the world’s largest agentic AI platform to revolutionize enterprise productivity. They are seeking a Field Marketing Manager to manage and execute logistics for industry events and ensure alignment with sales and marketing teams to drive lead conversion.
Responsibilities:
- Plan, manage, and execute end-to-end logistics for industry conferences, tradeshows, and Ema-hosted events (executive roundtables, dinners, meetups) across the US
- Manage all on-site operations: booth design, staffing, signage, swag, shipping, A/V, catering, and speaker logistics. You’re the person who makes sure nothing falls through the cracks
- Evaluate sponsorship opportunities, negotiate vendor contracts, and manage event budgets to maximize ROI
- Collaborate with the BDR team and Sales to align event programming with target accounts and pipeline goals
- Coordinate pre-event outreach, booth and event activations, and post-event follow-up to drive lead conversion
- Ensure seamless lead handoff from events to Sales — no leads die on the vine
- Coordinate with AI Strategists, Product Marketing, and Design to ensure demos, collateral, and messaging are event-ready and on-brand
- Support broader demand-generation campaigns as needed, including regional activations and partner co-marketing events
- Track and report on event performance metrics (leads generated, pipeline influenced, cost-per-lead, attendance, deal acceleration) and share insights to continuously improve the program
- Obsess over what’s working vs. what’s noise — use data to make the case for where we invest next
Requirements:
- 3–7+ years of field marketing, event marketing, or demand-gen experience in B2B SaaS or enterprise technology
- Startup experience is required — you've built programs, not just inherited them
- Exceptional project management skills
- Strong cross-functional collaboration skills
- Experience with HubSpot and marketing automation platforms to track attribution and ROI
- Proficiency with AI tools (Claude, ChatGPT, etc.) to accelerate day-to-day work
- Comfort with ambiguity and fast-moving environments
- High agency and ownership mentality