Brand Designer (Part-time)

GPTZero is on a mission to restore trust and transparency on the internet as a leading AI detection platform. The Brand Designer will own the creative process from concept to finished asset, contributing to brand design and producing a high volume of ad concepts for various audiences.

Responsibilities:

• Research competitors, social feeds, and emerging ad formats to generate a continuous stream of creative hypotheses specific to GPTZero's audiences: educators, students, enterprise buyers, and writers
• Write tight, hypothesis-driven creative briefs for each batch, with a clear angle, messaging rationale, and target audience per ad
• Design 100 to 150 static ad concepts per week in Canva or Figma for Meta (Facebook and Instagram), using internal templates and tools to keep production efficient
• Incorporate real product imagery into statics: screenshots, UI moments, and feature highlights so ads feel grounded in what GPTZero actually does
• Synthesize performance data from live tests to identify winning patterns and apply those learnings to improve the next cycle
• Support brand design and blog post imagery on an ongoing basis, keeping the visual language consistent as we publish content across channels
• Own the creative strategy layer over time, building a repeatable system for ideation, production, and iteration that scales with the team