Digital Marketing Manager

WireBuzz is a revenue consulting and acceleration company founded by Todd Hartley. The Digital Marketing Manager will guide clients through courses using an internal AI engine, manage client journeys, and oversee in-house marketing efforts including landing page design and copy.

Responsibilities:

• Lead 1-on-1 strategy sessions to extract clarity on positioning, audience, and messaging
• Use our proprietary AI application to research markets, surface pain points, and draft video scripts and presentation slides
• Manage the build of each client's Journey Pages (message, structure, flow)
• Prep clients for their session with our video coach and oversee final asset integration
• Run a 30-day post-launch review to identify conversion gaps and optimize their implementation
• Advise on traffic strategy across our partner network: paid ads, referrals, joint ventures, podcasts, and speaking engagements
• Work with the Hartley Interactive team to design and write landing pages for our events, products, and services
• Run A/B tests and report monthly on what is moving the numbers
• Write email sequences and nurture flows for promotions and launches
• Refine conversion copy across the funnel based on performance data
• Stay current on AI models, tools, and prompt approaches that improve speed and output quality

Requirements:

• Background in digital marketing and CRO with proven results
• Strong copywriting fundamentals and proficiency in designing and implementing email copy and marketing funnels
• Working familiarity with the major LLMs (OpenAI, Anthropic Claude, Gemini) as daily tools
• Confidence leading client conversations and translating strategy into deliverables
• A data-led approach: you read the numbers, spot the leak, and know what to test next