Key skills
B2B Partner MarketingISV Partner MarketingMarketing Strategy DevelopmentCampaign ExecutionCo-branded Content DevelopmentEmail MarketingSocial Media CampaignsWebinar CoordinationTrade Show CoordinationMarket ResearchGo-to-Market StrategyBudget ManagementSales EnablementCloud TechnologiesGenerative AI SolutionsAIGenerative AICommunicationCollaborationSales
About this role
Nasscomm is seeking a Partner Marketing Manager to support marketing strategy development and campaign execution for an enterprise technology client and its partners. The role focuses on driving joint solution awareness, lead generation, pipeline growth, and revenue acceleration through collaborative co-marketing initiatives.
Responsibilities:
- Support integrated marketing campaigns
- Develop co-branded content such as blogs, case studies, email and social media campaigns
- Coordinate webinars, trade shows, and partner events
- Analyze campaign performance
- Generate actionable insights and recommend optimization strategies to maximize ROI
- Conduct market research
- Support GTM strategy development
- Manage budgets
- Enable sales teams through marketing toolkits
- Maintain strong relationships with internal stakeholders and external partners
Requirements:
- Up to 8 years of experience in B2B partner marketing, preferably within the technology industry
- Strong experience working with ISV partners
- Strong communication skills
- Strong collaboration skills
- Strong analytical skills
- Functional understanding of cloud technologies and generative AI solutions
- Bachelor's degree in Marketing, Business, or a related field