SEO Digital Marketing Specialist

All Points Logistics is seeking a dynamic and results-driven SEO Digital Marketing Specialist to elevate their online presence and drive organic growth. In this role, you will develop and execute comprehensive SEO strategies, optimize website content, and analyze web performance to improve search engine rankings.

Responsibilities:

• Conduct thorough keyword research to identify high-impact search terms aligned with business goals
• Optimize website content, metadata, and HTML elements to improve search engine rankings and user experience
• Implement technical SEO best practices, including site speed optimization, mobile responsiveness, and structured data markup
• Manage and enhance content management systems (CMS) such as WordPress to ensure SEO-friendly architecture
• Utilize SEO tools like Google Search Console, SEMrush, or Ahrefs to monitor performance, identify issues, and uncover opportunities
• Build high-quality backlinks through strategic link-building campaigns to boost domain authority
• Analyze web analytics data from Google Analytics and Adobe Analytics to measure campaign effectiveness and inform future strategies
• Collaborate with social media management teams to integrate SEO efforts with broader digital marketing initiatives
• Implement conversion optimization techniques to maximize the ROI of digital campaigns
• Use Google Tag Manager for tracking user interactions and refining marketing tactics across platforms

Requirements:

• Proven experience in SEO, SEM (Search Engine Marketing), and digital marketing strategies
• Strong knowledge of search engines' ranking factors and algorithms
• Proficiency in HTML, CSS, JavaScript, and metadata optimization for website development
• Experience working with WordPress or similar content management systems
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs
• Ability to perform comprehensive keyword research and implement effective keyword strategies
• Knowledge of web analytics for tracking performance metrics and user behavior insights
• Understanding of conversion optimization techniques to improve website engagement and lead generation
• Strong analytical skills with attention to detail in data interpretation and reporting
• Excellent communication skills to collaborate effectively across teams and present findings clearly
• Experience with social media management platforms is a plus for integrated digital campaigns