bioMérieux is a global leader in the field of molecular diagnostics, and they are seeking a Senior Director, Global Product Marketing for Molecular Systems & Software. This role involves leading the development of marketing strategies, managing product portfolios, and ensuring alignment with innovation and growth objectives while driving impact through a customer-centric approach.
Responsibilities:
- Define the global marketing strategy for molecular Systems & Softwares, ensuring alignment with the company’s innovation and growth objectives
- Lead portfolio planning and prioritization, identifying high-potential opportunities based on market trends, customer insights, and competitive dynamics
- Translate customer and clinical needs into product requirements, collaborating with R&D to shape development priorities and ensure market relevance
- Drive innovation by anticipating emerging technologies and evolving diagnostic practices to guide new panel concepts and business cases
- Ensure product quality and differentiation by integrating performance, usability, and workflow excellence into product definitions
- Collaborate closely with PMO and R&D (and other stakeholders) to ensure project timelines, resources, and development milestones align with business goals
- Partner with Medical Affairs and Market Access to incorporate clinical validation and health economics considerations early in product development
- Lead voice-of-customer (VOC) and market research programs to maintain a deep understanding of evolving customer needs and adoption barriers
- Develop business models and value propositions that demonstrate clear clinical and economic value to customers and stakeholders
- Support strategic planning and long-range forecasting, providing market assumptions and input to the Franchise Strategic Plan (StratPlan)
- Collaborate with regional and downstream marketing teams to ensure a seamless transition from development to commercialization
- Monitor market performance and competitive activity to adjust strategies and maintain portfolio leadership
- Lead and develop a high-performing global team, fostering a culture of innovation, accountability, quality, and customer centricity
- Represent the franchise in cross-functional governance bodies, ensuring alignment across R&D, commercial, and operational teams for successful product launches and lifecycle management
- Perform all work in compliance with company quality procedures and standards
- Performs other duties as assigned
Requirements:
- Bachelor's degree in Molecular Biology, Biomedical Engineering, or related Life Science or in Business fields required
- 8+ years of product marketing experience in the IVD molecular industry, preferably in a global capacity, including a minimum of 3 years of professional team management experience; OR 8+ years of relevant product marketing experience, with demonstrated leadership capability and a strong track record of performance, including the ability to indirectly manage or influence teams
- Business acumen to understand how a business operates and how to make it successful
- Flexibility, being highly adaptable and resilient to thrive in a dynamic work environment
- Leading without authority through influence and guidance of others towards a common goal by using expertise, persuasion, and personal qualities to inspire action
- Effective and efficient problem analysis that leads to high-quality decisions
- Problem solving to find solutions to complex business challenges
- Manage and meet competing deadlines, requiring careful prioritization and time management to ensure all tasks are completed on time
- Effectively deal with ambiguity requiring adaptability, critical thinking, and proactive communication to navigate situations with limited details
- Creativity in forming new ideas, solutions, and approaches to challenges; to think outside-the-box
- Thriving in a fast-paced environment by managing tasks, multitasking, and adapting quickly to maintain productivity
- Practicing time management to allocate tasks, balance priorities, and meet deadlines efficiently
- Informing others by sharing clear, timely information to ensure alignment
- Driving continuous improvement by evaluating processes and implementing necessary changes
- Troubleshooting issues to identify and resolve problems efficiently
- Demonstrates assertiveness and confidence in the face of a challenge
- Solution oriented in the face of conflict
- Comfortable giving clear, direct, and actionable feedback
- Drive for Results: Drive for Results while successfully removing barriers
- Ability to work cross-functionally allowing for better collaboration and communication when working across teams to achieve shared objectives
- Ability to cooperate with others at all levels including leadership
- Effective Presentation Skills - including the ability to present technical data
- Build and maintain positive, productive interactions with colleagues
- Inspire and energize individuals to achieve their best performance
- Create and nurture a group of individuals who work well together to achieve common goals
- Communicate and guide a team towards a shared, inspiring future
- Fosters a culture of inclusiveness among all team members
- Consistently uphold and reflects the core ethical principles and values that bioMérieux promotes
- Emotional intelligence by having the ability to recognize, understand, and manage one's own emotions, as well as the emotions of others
- Actively and attentively listen to others, ensuring a clear understanding of their messages, needs, and concerns
- Ability to remain in stationary position, often standing, for prolonged periods
- Ability to ascend/descend stairs, ladders, ramps, and the like
- Domestic Travel: 10%
- International Travel: 20%