Networking Product Marketing Manager

Kforce Inc is seeking an experienced Networking Product Marketing Manager to support their enterprise networking and cloud solutions. The role involves shaping product messaging, creating content, and collaborating with product and sales teams to enhance market presence.

Responsibilities:

• Develop deep expertise with switching and access networking technology, spanning a portfolio of hardware, software, and AI technology
• Collaborate across Product and go-to-market teams to develop comprehensive positioning and messaging focused on customer outcomes first
• Create compelling product content and technical thought leadership to engage with the largest enterprise customers in the world and a wide range of audiences, from executive to technical practitioners
• Deliver compelling and concise demos of key product capabilities and use cases, live and recorded
• Lead website content creation that accelerates customer understanding, interest, and purchase intent for Cisco wireless solutions
• Analyze quantitative product, pipeline, and market data to guide content development
• Core messaging and positioning: Working across products and solutions to identify and evangelize unique, compelling, and differentiated customer value propositions
• Collaboration across the BU: Working with and pushing back against product, engineering, and support to create simple, unified messages for customers
• Content creation: Working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support
• Writing skills: Top 10% writing skills; Ability to construct, draft, copyedit, and publish high-quality written content (blogs, position papers, abstracts) for a wide array of audiences (technical, executive, practitioner, business, etc)
• Thought leadership: Ability to synthesize complex technical topics and market dynamics and develop novel points of view that can reinforce the Meraki and Cisco brand leadership
• Demonstrated track record of effective published thought leadership in their name
• Competitive enablement or programs: Experience building competitive sales enablement and marketing content for a technical product
• Experience working directly with creative teams (web, video, graphic design) to deliver final assets
• Experience with pipeline measurement and analysis (SFDC, Tableau, etc.)
• Experience with baseline requirements for all PMM
• Must have worked in growth/high-growth tech
• Must have partnered with an enterprise or partner/channel sales motion
• Customer-facing skills (written, presentation, discovery)
• Public speaking/webinar skills; Strong presenter, comfortable with an audience
• Clear storyteller, customer-focused

Requirements:

• Core messaging and positioning: Working across products and solutions to identify and evangelize unique, compelling, and differentiated customer value propositions
• Collaboration across the BU: Working with and pushing back against product, engineering, and support to create simple, unified messages for customers
• Content creation: Working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support
• Writing skills: Top 10% writing skills; Ability to construct, draft, copyedit, and publish high-quality written content (blogs, position papers, abstracts) for a wide array of audiences (technical, executive, practitioner, business, etc)
• Thought leadership: Ability to synthesize complex technical topics and market dynamics and develop novel points of view that can reinforce the Meraki and Cisco brand leadership
• Demonstrated track record of effective published thought leadership in their name
• Competitive enablement or programs: Experience building competitive sales enablement and marketing content for a technical product
• Experience working directly with creative teams (web, video, graphic design) to deliver final assets
• Experience with pipeline measurement and analysis (SFDC, Tableau, etc.)
• Experience with baseline requirements for all PMM
• Must have worked in growth/high-growth tech
• Must have partnered with an enterprise or partner/channel sales motion
• Customer-facing skills (written, presentation, discovery)
• Public speaking/webinar skills; Strong presenter, comfortable with an audience
• Clear storyteller, customer-focused