Autodesk is a leading software company known for creating innovative solutions. They are seeking a Field Marketing Manager to plan and execute events, manage third-party sponsorships, and enhance customer engagement to drive revenue growth.
Responsibilities:
- Uphold and deliver the Autodesk mission, vision, and goals to customers and prospects
- Own and execute defined workstreams within the event portfolio and marketing plan that support Territory Sales goals, with guidance from senior team members on overall strategy
- Manage logistics and activation for third-party sponsorships, including researching opportunities, coordinating benefits, and ensuring deliverables are met on time
- Drive Autodesk’s day-to-day presence at industry trade shows, including exhibit logistics, vendor coordination, booth experience, partner communication, and onsite execution
- Align Autodesk Forma products to the right industry events by matching product capabilities to event audiences, personas, and topic tracks to maximize relevance and engagement
- Organize program tasks and cross-functional team member responsibilities in project management software
- Help build and scale consistent event processes, best practices, and toolkits to enable high-quality delivery across cross-functional teams
- Own reporting workflows for events and programs using Marketo, Looker, Power BI, and Salesforce, and contribute to post-event analysis
- Partner with Territory Sales and Marketing to deliver high-impact programs on time and within budget
- Manage and track event-level budgets and contribute to quarterly budget reconciliation
- Contribute to special project teams or ad-hoc assignments as needed
Requirements:
- Bachelor's degree (B.A./B.S.) from a four-year college or university
- 5+ years of event/experiential marketing experience, or equivalent combination of education and experience
- Experience supporting trade shows, including exhibit assets, vendor coordination, partner logistics, and onsite staffing
- Exposure to third-party sponsorship programs, including evaluation, selection, and on-site activation
- Experience working with sales teams to support programs that drive awareness, generate quality engagement, and expand product adoption
- Familiarity with high-touch or executive hospitality events
- Proficient in Word, PowerPoint, Excel, and comfortable learning tools such as Marketo, Airtable, Salesforce, and online registration platforms
- Ability to work effectively in a remote environment
- SaaS company experience preferred
- Ability to collaborate across functions and geographic regions with strong coordination and follow-through
- Exposure to managing a multi-event calendar with competing deadlines
- Comfortable working in a fast-paced environment with rapidly changing priorities
- Ability to connect tactical work to broader strategic objectives
- Strong attention to detail, multitasking ability, and deadline management
- Ability to build strong internal and external relationships, particularly with Territory Sales partners
- Initiative and eagerness to take on new responsibilities and grow into a leadership role
- Ability to understand cross-functional impact of decisions
- Can learn and communicate quickly in a dynamic environment
- Follows company code of conduct
- Willingness to work days, nights, and weekends as needed
- Strong desire to work at a successful and culturally invigorating company
- Ability to travel up to 40% depending on event calendar