Director of Marketing

Sound Credit is a music technology company seeking a Director of Marketing to lead subscription growth, digital marketing, and user engagement. This role involves developing marketing strategies, managing creator relationships, and presenting growth plans to leadership and investors.

Responsibilities:

• Lead digital marketing strategy across paid social, content, and demand generation channels
• Drive adoption and subscription revenue growth
• Own GA4, Meta Ads Manager, and performance dashboards to optimize the full funnel
• Build and manage DTC funnels, landing pages, email campaigns, and conversion strategies
• Build scalable marketing roadmaps aligned with business objectives
• Execute video initiatives including testimonials and creator spotlights
• Produce digital marketing assets (ads, graphics, social visuals)
• Develop messaging and positioning that resonates with artists, producers, and creators
• Identify and manage relationships with top creators, producers, and influencers
• Lead authentic, creator-led campaigns within a fast-paced production environment
• Track and optimize influencer and community-driven performance
• Partner with Product and Engineering to improve onboarding, UX, and retention
• Lead customer research, feedback loops, and experimentation
• Help shape long-term brand identity and marketing infrastructure
• Present growth strategy, campaigns, KPIs, and results to leadership and investors
• Provide insight on market trends, creator behavior, and growth opportunities