GTM Engineer

Attentive is an AI marketing platform that focuses on 1:1 personalization to enhance brand and customer connections. The GTM Engineer role involves building technical solutions to improve the efficiency and effectiveness of the go-to-market organization, focusing on workflow automation, data enrichment, and AI-enabled processes.

Responsibilities:

• Build fast, high-impact GTM solutions: Design and ship workflows, automations, and internal tools that improve how our Sales and Customer Success teams operate day to day
• Reduce manual work across the GTM organization: Eliminate repetitive rep and CSM tasks by automating data capture, field population, handoffs, enrichment, and workflow steps across tools like Salesforce, Gong, and other GTM systems
• Increase signal density and data usefulness: Improve the quality of the data we collect and surface by auto-populating the fields that matter most, enriching customer and pipeline data, and making key signals easier for teams to act on
• Identify and deploy AI-enabled workflows: Proactively explore how AI, agents, and automation platforms can improve go-to-market productivity, reduce operational burden, and create leverage before every underlying system is fully mature
• Operate with speed and pragmatism: Build with a clear point of view on where speed matters most versus where durability and enterprise-grade tooling are required. Move quickly on bespoke internal workflows while partnering on more critical, cross-functional processes appropriately
• Self-source high-value opportunities: Work directly with frontline teams and leaders across Sales, CS, and RevOps to identify friction, uncover inefficiencies, and generate a pipeline of projects that materially improve how the business runs
• Own outcomes, not tickets: Drive work end-to-end from problem identification through implementation, adoption, and iteration—with success measured by business impact, speed, and usability

Requirements:

• Strong experience building workflows, automations, or internal tools in GTM, Revenue Operations, and adjacent technical roles, ideally in a high-growth SaaS environment
• 2+ years of experience working across GTM systems such as Salesforce, Gong, enrichment tools, and automation platforms, with a strong track record of improving process through systems
• Hands-on experience with GTM systems and automation tooling, such as Salesforce, Gong, Zapier, enrichment platforms, AI workflow tools, or similar technologies
• Strong systems judgment, including the ability to distinguish between workflows that should be solved through fast, bespoke builds versus those that require more durable, enterprise-grade solutions
• A high-agency builder mindset: You are entrepreneurial, resourceful, and comfortable operating off-leash within clear swim lanes. You do not wait for perfect requirements to get started
• Demonstrated ability to move quickly and independently, turning loosely defined business problems into practical, working solutions with limited oversight
• Fluency with AI tools and emerging automation capabilities, along with genuine curiosity about how to apply them in practical ways to improve business operations
• Strong cross-functional instincts and communication skills, with the ability to work directly with technical and non-technical stakeholders and quickly understand where pain exists