Sr. Field Marketing Manager

Siteimprove is seeking a Senior Field Marketing Manager who will lead with industry insight and ABM strategy, ensuring flawless field execution. This role involves developing integrated field marketing campaigns targeting high-priority Commercial accounts and measuring their impact on pipeline and revenue.

Responsibilities:

• Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic)
• Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline
• Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges
• Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals
• Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion
• Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews
• Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals
• Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI
• Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI
• Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence
• Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting
• Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis

Requirements:

• 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company
• Proven hands-on ABM execution experience, you have built and run 1:Few and 1:Many programs, not just theorized about them
• Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect your campaigns to revenue outcomes
• Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment
• Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce
• Experience with an intent data or ABM platform (6sense, Demandbase, or Revic)
• Excellent project and program management skills, you run multiple campaigns simultaneously without dropping details
• Analytical and data-fluent, you build your own reports, interpret attribution data, and present pipeline performance with confidence
• Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results
• Experience managing project timelines and reporting on performance