Siteimprove is seeking a Senior Field Marketing Manager who will lead with industry insight and ABM strategy, ensuring flawless field execution. This role involves developing integrated field marketing campaigns targeting high-priority Commercial accounts and measuring their impact on pipeline and revenue.
Responsibilities:
- Design and own a tiered ABM program (1:Few, 1:Many) by industry vertical, partnering with Sales and RevOps to build and prioritize the target account list using intent signals (6sense, Revic)
- Build personalized, multi-touch campaign sequences across outbound, direct mail, digital, and executive programs to move accounts from awareness through pipeline
- Develop and execute integrated campaigns tailored to priority industry verticals, partnering with Product Marketing to translate positioning into programs that speak directly to ICP business challenges
- Identify and activate industry events, associations, trade publications, and communities to build brand relevance and pipeline within target verticals
- Own program strategy for the Commercial segment across new logo and expansion pipeline, designing the right mix of roundtables, conferences, webinars, and VIP dinners for the sales motion
- Serve as the day-to-day marketing partner to Sales and BDR leadership, enabling teams on campaign context and follow-up cadences and leading regular pipeline attribution reviews
- Plan and execute a regional event calendar, including owned events, third-party trade shows, executive roundtables, roadshows, and virtual programs directly tied to pipeline goals
- Own pre-event account selection, post-event follow-up playbooks, and BDR enablement to maximize event ROI
- Own the field marketing budget and define campaign KPIs across sourced pipeline, influenced pipeline, MQL-to-SQL conversion, cost-per-opportunity, and event ROI
- Use Dreamdata for multi-touch attribution and build dashboards to present performance to marketing and sales leadership on a regular cadence
- Optimize use of marketing automation (Pardot/HubSpot/Marketo) for segmentation, campaign automation, and reporting
- Demonstrate efficiency with AI tools to accelerate content personalization, campaign sequencing, and performance analysis
Requirements:
- 6 to 8 years of progressive experience in field marketing or demand generation within a B2B SaaS or enterprise technology company
- Proven hands-on ABM execution experience, you have built and run 1:Few and 1:Many programs, not just theorized about them
- Demonstrated success driving sourced and influenced pipeline, with the ability to clearly connect your campaigns to revenue outcomes
- Direct experience working with Commercial and/or Enterprise sales teams on territory planning, account selection, and campaign alignment
- Strong proficiency in automation platforms (Pardot, HubSpot, or Marketo) and Salesforce
- Experience with an intent data or ABM platform (6sense, Demandbase, or Revic)
- Excellent project and program management skills, you run multiple campaigns simultaneously without dropping details
- Analytical and data-fluent, you build your own reports, interpret attribution data, and present pipeline performance with confidence
- Proven ability to operate independently, prioritize in a fast-moving environment, and drive programs from idea to results
- Experience managing project timelines and reporting on performance