Portfolio Value Marketing Manager

Role Overview

• Develop and lead portfolio‑level marketing strategy and brand management that unites LivaNova’s cardiopulmonary products into a clear, differentiated value proposition for hospital customers.
• Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling system‑level story.
• Partner with product marketing teams to align product‑specific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.
• Create customer‑facing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.
• Lead development of economic and outcomes‑based storytelling, including total cost of ownership, utilization efficiency, workflow impact, and long‑term value.
• Support strategic account and IDN engagements by enabling cross‑product discussions and longer‑term planning conversations that extend beyond single purchasing decisions.
• Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
• Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.
• Personally provide marketing management for all Cardiopulmonary service products
• Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.
• Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.
• Track progress of key initiatives, measure impact, and recommend options for improvement.
• Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant.
• Take ownership of additional tasks and initiatives as needed.

Requirements

• Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.
• Comfortable acting as a connector across teams, ensuring consistency while respecting product‑level depth.
• Experience translating complex concepts—such as total cost of ownership, service life, and long‑term value—into clear, compelling narratives.
• Work well within teams that are not located within a specific building or geography.
• Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year).
• Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
• Strong analytical and financial skills to organize complex information into clear frameworks and business cases.
• Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs.
• Ability to communicate effectively with health care professionals.
• Strong interpersonal skills and professional demeanor
• Ability to prioritize under pressure and manage multiple tasks simultaneously.
• Ability to meet hospital credentialing requirements.
• Solid MS Office skills including PowerPoint and Excel

Benefits

• Health benefits – Medical, Dental, Vision
• Personal and Vacation Time
• Retirement & Savings Plan (401K)
• Employee Stock Purchase Plan
• Training & Education Assistance
• Bonus
• Referral Program
• Service Awards
• Employee Recognition Program
• Flexible Work Schedules