Web Analytics Engineer (Adobe Stack)

Location: Plano, TX
Job Summary

We are looking for a skilled Web Analytics Engineer with strong experience in the Adobe Analytics ecosystem. The ideal candidate will be responsible for implementing, managing, and optimizing digital analytics solutions across web platforms using Adobe technologies.

Required Skills

• Strong hands-on experience with:
  • Adobe Analytics
  • Adobe Launch
  • Adobe Experience Platform (AEP)
  • Adobe Target
• Experience in Web Analytics and Digital Analytics implementation
• Strong knowledge of JavaScript, HTML, and CSS
• Experience with Tag Management and Data Layer implementation
• Ability to analyze user behavior and generate actionable insights
• Experience working with marketing and product teams
• Strong debugging and troubleshooting skills

Preferred Qualifications

• Experience with SQL and reporting tools
• Knowledge of customer journey analytics
• Experience in Agile environments
• Strong communication and stakeholder management skills

Responsibilities

• Implement and maintain Adobe Analytics tracking solutions
• Configure and manage Adobe Launch tags and rules
• Develop and validate data layer structures
• Ensure accurate tracking and reporting across digital properties
• Collaborate with business and marketing teams to gather analytics requirements
• Troubleshoot tracking issues and optimize analytics performance
• Create dashboards, reports, and actionable insights for stakeholders