Principal Content Marketing Manager

Dynatrace is seeking a Principal Content Marketing Manager, Partner Content Strategy to serve as the strategic, creative, and technical lead for how partners are integrated into their content ecosystem. This role involves shaping direction, creating scalable frameworks, and ensuring high-quality partner-driven content across various channels.

Responsibilities:

• Serve as a lead for partner‑integrated content marketing, ensuring partner narratives clearly and accurately demonstrate Dynatrace product concepts and value
• Lead partner content strategy across key initiatives, translating partner and business priorities into clear content plans, messaging frameworks, and activation recommendations
• Create and implement planning and activation frameworks that enable teams to deliver partner‑supported content efficiently across channels (campaigns, editorial, social, web, executive programs)
• Collaborate closely with Partner Marketing, Demand Gen, Social, Editorial, Web, and Product Marketing to establish improved, repeatable ways to demonstrate complex product concepts through partner stories
• Bring structure to a complex partner ecosystem by clearly defining ownership, expectations, and workflows
• Prioritize work in alignment with annual, quarterly, and campaign‑level marketing objectives, helping teams focus effort where it will have the greatest impact

Requirements:

• Significant experience in content strategy, content marketing, editorial strategy, or a closely related B2B marketing discipline
• Proven ability to translate business priorities into strategic content plans and recommendations
• Experience and comfort using AI tools to accelerate drafting, editing, and review while maintaining strategic quality
• Technical aptitude and the ability to quickly understand complex concepts and turn them into clear strategic direction
• Strong judgment around messaging, target audience, narrative development, and activation strategy
• Experience working across complex stakeholder environments with competing priorities
• Strong organizational discipline and ability to bring structure to planning work
• Experience in enterprise software, B2B technology, or another technically complex industry
• Background in partner marketing, integrated campaign planning, or editorial/content strategy
• Excellent writing skills, with the ability to create clear briefs, plans, frameworks, and recommendations that drive action
• Experience supporting research-driven campaigns, executive narratives, or thought leadership programs