Director, Partner Marketing Manager, Capital One Software (Remote)

Capital One is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud. As a Partner Marketing Manager, you will drive the marketing strategy for the partner ecosystem, focusing on building programs that enhance partner performance and generate demand.

Responsibilities:

• Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives. To include partner experience and engagement, co-branding and messaging, events, advocacy, media relations, demand generation, activation, and enablement
• Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market development funds), and opex — ensuring alignment with business priorities, ROI targets, and partner performance tiers
• Create processes and identify technologies (e.g., partner portals, marketing automation tools, marketplaces, communities) to support partner marketing, regulatory compliance, and measurement of partner impact
• Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities
• Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs
• Integrate into a Partners Account Based Marketing Strategies for priority and named accounts
• Create compelling joint value propositions and messaging, and maintain a library of partner-facing assets, including co-branded pitch decks, one-pagers, email templates, and "battlecards" to help partners sell our solution effectively
• Act as the primary marketing contact, cultivating relationships and driving engagement within the partner ecosystem
• Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates, incentives, and new marketing resources

Requirements:

• Bachelor's Degree
• At least 6 years of experience in channel partner and alliances marketing
• At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers)
• At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management)
• At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers)
• At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company
• Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives
• Knowledge of partner incentive programs like MDF, referral rewards, and performance awards
• Demonstrated ability to successfully take initiatives from 0 to 1
• Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms)
• Strong understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends
• Understanding of partner marketing approaches of to, thru, with and for
• Demonstrated experience identifying, measuring and reporting on partner performance success metrics