Creative Lead EMEA and APAC

TikTok is the leading destination for short-form mobile video, and they are seeking a Creative Lead for the EMEA and APAC regions. This role involves managing all aspects of creative development, leading a team of creatives, and collaborating with advertising agencies to ensure creative excellence.

Responsibilities:

• Create a sustainable, motivated and efficient environment for exceptional creative development. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations
• Lead and collaborate with extraordinary creatives, copywriters, designers, innovators and strategists
• Provide the in-house creatives with a clear creative direction and ownership over their projects. Continually raise the bar for creative excellence
• Work closely with world class advertising agencies across EMEA and APAC in guiding the work effectively for creative excellence. Be a fiscal guardian working in the best interests of the company
• Demonstrate brand guardianship and proactively identify areas to improve on the creative
• Work collaboratively to develop compelling creative solutions with the team, that align with the strategic brief
• Partner closely with both global and local marketing teams to develop breakthrough creative work that balances commercial needs with innovation and longer-term brand building
• Manage creativity within the parameters of project allocation and resources