Product Manager

Applied Systems, Inc. is transforming the insurance industry and is looking for a Product Manager to join their core product team. The role involves leading product strategies, conducting market research, and collaborating cross-functionally to enhance product offerings.

Responsibilities:

• Lead the development and execution of product strategies for a feature area or a product
• Define the vision and roadmap for a feature area or a product
• Identify and define problem statements, leading to research that deepens understanding or validates decisions
• Conduct market research and competitive benchmarking to pinpoint customer needs, product gaps, and market opportunities
• Prioritize and manage the roadmap and release plan for a feature area or a product
• Define product requirements and specifications for a feature area or a product
• Translate findings into recommendations for feature areas or product enhancements
• Create business cases to support feature or product enhancements or new product concepts
• Present business cases to Product leadership to gather feedback and buy-in
• Ensure feature delivery creates a connected customer journey and a phased approach to value realization
• Lead cross-functional teams through development cycles
• Track progress towards milestones, identify roadblocks, and recommend solutions
• Execute user research and testing to comprehend needs and pain points
• Utilize various techniques to explore user needs, gaining deeper insight into the customer
• Communicate user needs cross-functionally to align with feature and product prioritization
• Synthesize market and user data from multiple sources
• Create compelling stories and present to Product leadership to validate hypotheses or decisions
• Communicate feature-area and product values to go-to-market teams
• Define the product positioning and market differentiation for a feature area or product
• Partner cross-functionally to develop new features, feature areas, or products
• Collaborate with Software Development, User Experience, Customer Experience, Go-To-Market, Customers, and Product Leadership
• Act as a mentor or coach to junior product team members, sharing expertise and promoting continuous learning

Requirements:

• 5+ years of experience in Product Management
• Comprehensive knowledge of product management methodologies, industry best practices, and business strategy
• Experience managing and enhancing APIs that internal/external partners and customers use to integrate within their applications
• Strong understanding of the content and tools needed by developers to integrate with partner APIs
• Experience working with email marketing automation platforms integrated with CRM systems (e.g., Salesforce‑based or comparable tools)
• Understanding of trigger‑based, lifecycle, and event‑driven email campaigns
• Ability to partner with Marketing, Sales, and CX teams to define automation use cases tied to customer journeys
• Highly skilled in data analysis, with the ability to derive actionable insights from complex datasets
• Exceptional leadership and strategic thinking abilities, capable of making decisions that balance short-term results with long-term goals
• A background working for enterprise B2B SaaS organizations
• Insurance or financial industry experience
• Agile/Scrum experience
• Experience with Jira, Confluence, ReadMe, Swagger, Pendo, or other related tools
• Strong understanding of CRM tools (e.g. Salesforce, Hubspot, etc.), data models, integration triggers, and cross‑system workflows
• Experience driving Salesforce–Epic API integrations to support account, activity, and pipeline workflows