Digital Marketing Manager

SmartFinancial is a leading insurance marketplace dedicated to driving growth for insurance agencies through innovative technology. They are seeking an experienced Digital Marketing Manager to develop and optimize marketing campaigns, analyze data for strategic improvements, and manage communications between technical and creative teams.

Responsibilities:

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
• Uncover campaign scale and profit drivers
• Work with our analytics team to structure data to make optimizations against those drivers
• Manage communications between technical and creative teams
• Analyze reporting, as well as partner insights, to recommend strategic improvements
• Research and test new marketing channels for the company

Requirements:

• Demonstrated success launching and managing at-scale and profitable lead generation campaigns
• Strong negotiation ability to achieve efficient results for campaigns
• Highly analytical with the ability to structure data and analytics to uncover critical insights
• Deep hands-on experience across various marketing channels
• Excellent communication and organizational skills
• Currently managing at-scale financial services lead generation campaigns
• Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus