Developer Product Marketing Lead

OpenRouter is an AI routing and infrastructure layer that helps businesses optimize their AI usage through a unified API and analytics platform. The role involves serving as the editor-in-chief for developer messaging, orchestrating content strategy, and managing product launch narratives to enhance OpenRouter's technical authority and communication with developers and customers.

Responsibilities:

• Serve as Editor-in-Chief: Own editorial quality for all external content—ensuring clarity, consistency, technical accuracy, and strategic alignment across everything OpenRouter publishes
• Orchestrate and Systematize Content Strategy: Coordinate and enable internal builders and executives to communicate effectively, ensuring coverage of key product launches and a cohesive point of view across all channels
• Own Product Launch Narratives: Develop positioning and messaging for new features, model integrations, and product releases that establish technical authority and differentiation
• Build AI-Native Content Systems: Design and manage the "system prompts" for AI-assisted content creation—establishing guardrails, quality standards, and brand guidelines that enable scalable, high-quality output
• Enable Founder-Led Marketing: Support executives with ghostwriting, content strategy, and messaging guidance for personal accounts on Twitter, LinkedIn, and other platforms

Requirements:

• 5-7 years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tool
• Strong technical fluency with API products, developer workflows, and the ability to understand and communicate complex technical concepts clearly
• Exceptional writing and editing skills with demonstrated ability to create compelling content across formats (blog posts, social media, web copy, positioning documents)
• Systems thinker with strong process design skills—you build frameworks and templates that enable others to execute consistently
• Deep familiarity with developer communities on Reddit, Discord, and Twitter/X
• Experience orchestrating content across multiple internal stakeholders and channels without direct management authority
• Comfort with AI-native workflows—you embrace automation and AI-assisted content creation while maintaining editorial quality and strategic judgment. You have the technical fluency to serve as first-line reviewer of AI-generated content, validating technical accuracy before engineering review
• Self-directed and comfortable with ambiguity—you can define the work, build the systems, and execute without a playbook
• Prior experience in AI/ML, LLM ecosystems, or developer infrastructure products
• Track record launching technical products or features with strong content-led strategies
• Experience building and managing content systems, style guides, and brand voice frameworks
• Strong social media presence or demonstrated ability to create viral, engaging technical content
• Familiarity with developer communities, technical Twitter, and how developers discover and evaluate infrastructure tools