Vice President, Product Marketing

Nielsen is a leading company in the Broadcast Media industry, dedicated to providing powerful insights that drive client decisions. As the Vice President of Product Marketing, you will lead the product marketing team, develop go-to-market strategies, and collaborate with various departments to ensure alignment and clarity in product positioning.

Responsibilities:

• Build a product marketing team from the ground up and lead it with intention
• Create an environment where marketers do their best work
• Work hand-in-hand with Sales, Product, and Marketing leadership to shape how Nielsen's analytics and data portfolio reaches the market
• Develop positioning and go-to-market strategies built with the revenue org
• Partner with Product and Executive leadership to craft a narrative that elevates Nielsen's analytics suite
• Collaborate closely with Product and Engineering to translate complex architectures into clear value stories
• Work in partnership with C-suite executives to integrate product marketing strategy with company-wide priorities
• Build a partnership with Sales leadership to co-develop frameworks and enablement tools
• Partner with Product and Technology teams to shape Nielsen's point of view on AI and automation
• Serve as a voice of the customer inside product development and contribute to the roadmap conversation
• Align Demand Gen, Communications, Content, and Field Marketing behind a cohesive analytics narrative

Requirements:

• 15+ years of experience in Product Marketing, with deep roots in B2B data analytics, media technology, or enterprise SaaS
• 8+ years of progressive leadership experience, including building and developing high-performing marketing organizations that work well with those around them
• A collaborative approach to GTM strategy — you build alignment through partnership, not mandate, and have the track record to show for it
• Hands-on experience marketing AI products or AI-driven solutions is required — you know how to position and commercialize AI in a way that resonates with enterprise buyers and cuts through the noise
• Rare ability to bring together Product, Sales, and Marketing perspectives to simplify technically complex portfolios into narratives that resonate at every level
• A natural relationship-builder with the credibility and communication skills to influence C-suite stakeholders and enterprise clients alike
• Deep fluency in modern technology environments — API-driven architectures, cloud platforms, data infrastructure — paired with genuine curiosity and the ability to learn alongside technical teams
• A genuine power user of AI tools — someone who actively integrates them into their workflow and pushes their team to do the same. You don't just understand AI conceptually; you use it to work faster, think bigger, and unlock new ways of doing the job
• A long-term thinker who sees the market as a shared challenge to solve — not just a backdrop for product launches
• Bachelor's degree required
• MBA or advanced degree strongly preferred