Vice President, Product Marketing

Nielsen is dedicated to powering a better media future through insights that drive client decisions. As the Vice President of Product Marketing, you will lead the product marketing team, collaborate with various departments, and shape Nielsen's go-to-market strategies while ensuring alignment across the organization.

Responsibilities:

• Function Leadership & Organizational Strategy: We're looking for someone who knows how to build a product marketing team from the ground up and lead it with intention. You'll create an environment where marketers do their best work — developing their craft, growing their careers, and collaborating effectively across every function they touch
• Enterprise GTM Strategy: Work hand-in-hand with Sales, Product, and Marketing leadership to shape how Nielsen's analytics and data portfolio reaches the market. Develop positioning and go-to-market strategies that are built with the revenue org, not handed to them — ensuring alignment from strategy through execution
• Category & Portfolio Positioning: Partner with Product and Executive leadership to craft a narrative that elevates Nielsen's analytics suite beyond individual features, toward category-defining thought leadership. You'll help the organization see the bigger picture and tell a story the market can rally around
• Executive Storytelling & Commercial Narrative: Collaborate closely with Product and Engineering to translate technically complex, legacy-heavy architectures into clear, compelling value stories. This is a deeply cross-functional craft — one that requires listening as much as storytelling, and co-creation as much as communication
• C-Suite & Cross-Functional Partnership: Work in close partnership with the Chief Marketing Officer, Chief Product Officer, and Chief Revenue Officer to ensure product marketing strategy is fully integrated with company-wide priorities. You'll bring teams together around shared goals and help connect dots that others might miss
• Revenue Org Enablement: Build a genuine partnership with Sales leadership — co-developing the frameworks, competitive intelligence, and enablement tools that help enterprise sales teams show up to the most complex deals with confidence. The best enablement is built together, not delivered from above
• AI-Driven Narrative & Innovation Positioning: Partner with Product and Technology teams to shape Nielsen's external point of view on AI and automation — moving beyond feature-level messaging to define how the market understands Nielsen's role in AI-powered audience measurement. You'll ensure the organization speaks about these innovations with clarity and conviction, while also identifying opportunities to bring AI and automation into the product marketing function itself to drive smarter, more scalable ways of working
• Product Strategy Influence: Serve as a consistent, credible voice of the customer inside product development. Bring competitive insight, market signals, and customer intelligence into the roadmap conversation — contributing a perspective that makes products better and more market-ready from the start
• Cross-Enterprise Orchestration: Align Demand Gen, Communications, Content, and Field Marketing behind a cohesive analytics narrative. Great cross-functional work isn't about control — it's about creating the shared clarity and trust that lets every team do their best work in the same direction

Requirements:

• 15+ years of experience in Product Marketing, with deep roots in B2B data analytics, media technology, or enterprise SaaS
• 8+ years of progressive leadership experience, including building and developing high-performing marketing organizations that work well with those around them
• A collaborative approach to GTM strategy — you build alignment through partnership, not mandate, and have the track record to show for it
• Hands-on experience marketing AI products or AI-driven solutions is required — you know how to position and commercialize AI in a way that resonates with enterprise buyers and cuts through the noise
• Rare ability to bring together Product, Sales, and Marketing perspectives to simplify technically complex portfolios into narratives that resonate at every level
• A natural relationship-builder with the credibility and communication skills to influence C-suite stakeholders and enterprise clients alike
• Deep fluency in modern technology environments — API-driven architectures, cloud platforms, data infrastructure — paired with genuine curiosity and the ability to learn alongside technical teams
• A genuine power user of AI tools — someone who actively integrates them into their workflow and pushes their team to do the same. You don't just understand AI conceptually; you use it to work faster, think bigger, and unlock new ways of doing the job
• A long-term thinker who sees the market as a shared challenge to solve — not just a backdrop for product launches
• Bachelor's degree required; MBA or advanced degree strongly preferred