Manager, Digital Analytics - Marketing Integrations

Victoria’s Secret & Co. is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. They are seeking a Manager of Digital Analytics to own marketing integrations and digital data strategy, serving as the primary liaison to marketing and media teams while ensuring accurate data capture and measurement frameworks are in place.

Responsibilities:

• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
• Own and evolve marketing analytics strategy and implementation across: Adobe Web SDK and App SDK, Adobe Tags (Adobe Launch) and Adobe Data Collection, Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), Adobe Edge Network and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations
• Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
• Validate, triage, and debug analytics implementations across web and mobile apps
• Diagnose and resolve discrepancies across platforms, vendors, and datasets
• Establish and enforce operational standards, including: Tagging documentation, Data QA and validation frameworks, Release management and version control practices
• Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
• Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
• Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
• Translate complex analytics concepts into clear business implications to influence decision-making
• Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
• Drive alignment between business strategy, measurement frameworks, and technical execution
• Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
• Maintain strong vendor relationships and guide external integration partners
• Directly manage and coach analysts, fostering growth in analytical thinking and business context
• Conduct performance reviews, career development planning, and continuous upskilling
• Encourage root-cause analysis and elevate work beyond reporting into insight generation
• Establish structured approaches for delivering clear, compelling data narratives
• Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies

Requirements:

• High curiosity, strong problem-solving skills, and passion for digital analytics
• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of web analytics and tag management ecosystems
• Strong understanding of front-end pixel implementation and JavaScript
• Strong understanding of back-end Conversion APIs (CAPI)
• Strong understanding of data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment
• Demonstrated ability to make independent, risk-aware decisions under pressure
• Experience managing teams and influencing cross-functional stakeholders
• Strong familiarity with eCommerce KPIs and digital marketing ecosystems
• Excellent communication skills (technical and business translation)
• Experience with JIRA and Agile / DevOps environments
• Product Management experience in Agile or DevOps environments
• B2C eCommerce experience (retail, beauty, fashion, apparel)
• Experience leading global or distributed analytics teams
• Proven ability to mature analytics operations and measurement frameworks