Marketing Operations Manager

Zuora is a leading company in the Subscription Economy, helping businesses grow smarter through their innovative platform. They are seeking a Marketing Operations Manager to own the marketing technology stack and collaborate with various teams to enhance marketing operations, ensuring systems are reliable and scalable for growth.

Responsibilities:

• Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
• Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
• Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
• Evaluate, implement, and onboard new tools as the martech stack evolves
• Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
• Partner on workflows that help the marketing team execute more efficiently and effectively
• Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
• Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
• Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
• Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
• Translate system logic into clear guidance for GTM teams
• Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design

Requirements:

• 5+ years of hands-on Marketo experience, including work in inherited or complex instances
• Strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows
• Experience supporting campaign teams and BDR functions in a B2B go-to-market environment
• Ability to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting
• Practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows
• Strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated
• Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design
• Marketo Certified Expert or equivalent
• Experience with Demandbase or a comparable ABM platform
• Experience with Clay, Apollo, or similar enrichment tooling
• Hands-on experience with Tray.io, Workato, n8n, or similar integration platforms, especially designing webhook-based workflows
• Experience building an agent, side project, or internal tool using AI