Marketing Operations Manager

Zuora is a company that helps businesses grow smarter and adapt faster through its modern business platform. The Marketing Operations Manager will own the core marketing technology stack, lead various marketing operations tasks, and ensure the reliability and scalability of systems that support marketing efforts.

Responsibilities:

• Serve as the primary administrator for Marketo, including integrations, lifecycle and scoring, programs, and database management
• Own Demandbase and LeanData end to end, including audience logic, routing rules, and Salesforce syncs
• Maintain and improve the integration layer across tools such as Tray.io, Knak, and webhook-based event platforms
• Evaluate, implement, and onboard new tools as the martech stack evolves
• Identify where AI can create meaningful leverage in marketing operations and help design practical, governed solutions
• Partner on workflows that help the marketing team execute more efficiently and effectively
• Trace how data is populated across sync rules, API writes, smart campaigns, and manual processes
• Partner with the marketing analyst on reporting needs and provide context for how data is generated and maintained
• Maintain database health, including deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic
• Build documentation and enablement that campaign managers, BDR partners, and RevOps stakeholders can actually use
• Translate system logic into clear guidance for GTM teams
• Stay close to where martech is heading and bring a strong point of view to stack decisions and operational design

Requirements:

• 5+ years of hands-on Marketo experience, including work in inherited or complex instances
• Strong Salesforce fluency and can trace field values across sync rules, API writes, form fills, and downstream workflows
• Experience supporting campaign teams and BDR functions in a B2B go-to-market environment
• Ability to balance technical detail with business context, especially when working across routing, scoring, integrations, and reporting
• Practical AI fluency, with clear opinions on where AI adds value and experience shaping AI-enabled workflows
• Strong analytical instincts and know how to question what a metric is actually measuring and how the underlying data is populated
• Thrive in environments where priorities evolve and where you can influence both execution and long-term systems design
• Marketo Certified Expert or equivalent
• Experience with Demandbase or a comparable ABM platform
• Experience with Clay, Apollo, or similar enrichment tooling
• Hands-on experience with Tray.io, Workato, n8n, or similar integration platforms, especially designing webhook-based workflows
• Experience building an agent, side project, or internal tool using AI