Key skills
Media StrategyPerformance MarketingMedia Operations ConsultingMedia PlanningMedia BuyingMedia GovernanceROI Measurement DesignTechnology IntegrationDemand-Side Platforms (DSPs)Marketing Mix Modeling (MMM)Multi-Touch Attribution (MTA)Customer Data Platforms (CDPs)Adobe SuiteSalesforceAIGenAIAnalyticsBudgetingChange Management
About this role
IBM is a leading technology company that provides innovative solutions to clients globally. They are seeking a Marketing Process Consultant to act as a strategic advisor for clients looking to modernize their media and paid media operations, improving efficiency and governance through media strategy and operating model redesigns.
Responsibilities:
- Assess current media planning/buying processes, roles, skills, and organizational structures
- Diagnose maturity across measurement, budgeting, media governance, brand safety, and channel planning
- Advise on future-state operating models: hybrid or in-house media teams, COEs, governance councils, and QA processes
- Evaluate agency models and define vendor optimization strategies
- Identify AI/GenAI opportunities: automated media briefs, forecasting, budget optimization models, real-time insights, creative fit checks
- Define data, tagging, and measurement foundations required for high-quality media operations
- Build actionable roadmaps to transition from current to future state with change management built in
- Support senior stakeholders (CMO, Media Director, Finance) in aligning on investment strategy and KPIs
Requirements:
- 10+ years in media strategy, performance marketing, or media operations consulting
- Strong understanding of how media processes work (even if not hands-on in buying)
- Ability to speak credibly with senior clients about governance, ROI, and measurement design
- Experience advising on technology integration (DSPs, analytics, MMM/MTA inputs, CDPs)
- Experience in B2B Marketing and with technologies such as Adobe & Salesforce
- Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations
- Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients
- Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application