Daxko builds software that powers fitness, wellness, and community organizations. The Senior Product Manager will lead a product line, driving its growth, product vision, and market strategy while ensuring successful product launches and customer experiences.
Responsibilities:
- Manage the business metrics of the product line (bookings, revenue, margin, gross retention), providing recommendations to improve the commercial performance of our products and ensure financial goals are met
- Extract maximum commercial value from the product line through packaging, pricing, and new feature development
- Drive highly effective customer experience as measured by NPS, understanding and improving the end-to-end customer journey
- Provide ongoing market analysis and action plans by tracking the market and competitive dynamics for the product line
- Identify customer and market requirements through market analysis, win/loss calls, and voice-of-customer (VOC) interviews
- Drive delivery of market and customer requirements, including definition, prioritization, trade-offs, and execution of release goals
- Design and drive the product roadmap and portfolio for both short- and long-term growth by collaborating with internal and external stakeholders, including customers, partners, ISVs, Marketing, Sales, and Customer Success
- Execute new product launch plans, partnering with Product Marketing and Sales Enablement to provide product education, demonstrations, and expertise to internal and external customers
- Be the internal product evangelist and a sought-after internal and external market expert, and ensure that solutions meet user and business requirements
- Manage relationships with international franchise operators and vendor partners, ensuring alignment on product strategy and go-to-market execution across time zones and regions
- Collaborate cross-functionally to drive multi-currency, multi-language, and regionally-specific compliance and payment requirements across applicable markets
- Drive and support ongoing sales and customer education and communication programs to ensure full understanding of product features, benefits and comparisons to competitive products and promote value-based selling propositions
Requirements:
- Bachelor's degree in Business Administration, Marketing, Engineering or in a related field, OR equivalent experience
- 6+ years of experience in B2B software Product Management, Marketing or in a related area with commercial responsibilities
- Strong verbal and written communication and presentation skills, with the ability to effectively communicate at all levels of the organization
- Pragmatic Marketing certified or related product management certification
- Strong strategic development mindset
- Ability to travel up to 25%, including international travel
- Commercial product management expertise – Demonstrate a track record of success in B2B product management
- Strategic/Tactical Balance – Ability to balance the market and product vision with disciplined tactical execution
- Market Focus – Analyze and understand of market segmentation, trends, players and the impact to product commercialization and strategy
- Customer Focus – Analyze and understand voice of the customer (win/loss, NPS, customer interviews) and the impact to customer experience
- Product Focus – Translate market and customer feedback into requirements, driving product delivery through an agile release process
- Cross-functional leadership – Lead and drive execution across Development, Sales, Marketing, Support, and Customer Success
- Drive & Grit – Operate in a fast-paced environment with a focus and determination to achieve high-quality results
- Engaging Presence – Use your interpersonal skills to effectively engage with prospects and customers, getting them excited to speak with you and learn more about their product use case
- Experience working in or with fitness, health club, or wellness software markets
- Experience in international product management, including go-to-market in non-US markets
- Experience with franchise business models as well as enterprise, multi-location operators
- Familiarity with multi-currency billing, localization, or regional regulatory compliance in a B2B SaaS context
- Master's degree in a related field
- 8+ years of experience in B2B software Product Management, Marketing or in a related area with commercial responsibilities