Channel Marketing Manager

Würth MRO, Safety, & Metalworking is seeking a Channel Marketing Manager to lead the development and execution of co-op programs and sales enablement marketing initiatives. This role focuses on creating strategies to empower the sales team and partner network, ensuring effective collaboration and measurable impact on revenue growth.

Responsibilities:

• Develop, manage, and deliver partner sales tools, collateral, playbooks, presentations, and training resources to support revenue growth
• Collaborate with sales leaders, channel account managers, and marketing teams to align sales enablement initiatives with business goals
• Conduct regular partner and internal business reviews to evaluate the effectiveness of enablement programs, identify gaps, and gather feedback for continuous improvement
• Provide direct support on large sales opportunities, customer presentations, and partner-facing events to strengthen engagement and drive conversions
• Track and report on enablement program adoption and impact, using metrics to refine strategy and demonstrate ROI
• Lead the strategy, management, and execution of the co-op marketing program, including budgets, processes, partner communications, and platform oversight
• Collaborate with distributors, resellers, and partners to plan, approve, and launch high-impact co-op campaigns that drive demand and measurable sales outcomes
• Ensure co-op funds are optimized for maximum ROI, while maintaining compliance with guidelines and brand standards
• Monitor and analyze campaign performance data to identify trends, optimize investment, and recommend future co-op strategies
• Act as the primary point of contact for partner marketing inquiries, ensuring timely support and alignment with corporate priorities
• Partner with internal stakeholders (Sales, Marketing, Product, Finance) to ensure co-op and enablement programs support broader channel strategy and business objectives
• Lead development of account-specific marketing and enablement plans for top distributors and resellers
• Stay informed of competitive activity and market trends, applying insights to enhance partner marketing effectiveness

Requirements:

• Bachelor's degree in marketing, Business Administration, Communications, or related field required; MBA preferred (or commensurate industry experience)
• Minimum 5–7 years of progressive experience in channel marketing, partner marketing, or sales enablement roles (B2B technology or distribution industries preferred)
• Demonstrated success in managing co-op/MDF programs, developing sales enablement resources, and executing full-funnel partner marketing campaigns
• Experience interfacing directly with sales leaders, distributors, resellers, or channel partners to align marketing and sales strategies
• Strong written and verbal communication skills, with excellent presentation abilities in both individual and group settings
• Proven ability to connect sales and marketing to drive toward unified goals, with a deep understanding of channel dynamics and partner marketing
• Strong project management and organizational skills; thrives in fast-paced environments while managing multiple priorities
• Analytical and data-driven mindset with the ability to mine syndicated data sources, forecast performance, and translate insights into compelling selling stories