Performance Marketing Lead

Acely is an AI-native SAT and ACT prep platform focused on providing high-quality test prep to students. The Performance Marketing Lead will be responsible for designing and executing paid acquisition campaigns across various channels, driving efficient growth, and optimizing campaign performance to directly impact revenue and company growth.

Responsibilities:

• Design and execute paid acquisition campaigns across multiple channels with a focus on social and search to start
• Drive efficient growth with a relentless focus on CAC, LTV, ROAS, and payback period
• Set channel strategy, budget allocation, and scaling roadmap
• Build and optimize campaign structure across targeting, bidding, creative, and landing pages
• Run a high-velocity experimentation engine across creative, audiences, and funnels; develop a comprehensive A/B testing framework from hypotheses to measurable, scalable insights that drive growth
• Partner with design to produce a comprehensive creative approach to build a pipeline of platform-native content that converts
• Work closely with Product and Engineering to improve attribution, tracking, and conversion rates
• Manage full funnel performance metrics that clearly connect spend to revenue and inform decisions
• Own event tracking strategy and measurement infrastructure
• Provide direct, data-backed insights to leadership on what’s working and where to invest
• Build AI native workflows to optimize how we test, learn and personalize the user journey from off platform to in product

Requirements:

• 4+ years running paid acquisition in-house, ideally for a consumer subscription product
• Demonstrated track record of scaling spend while maintaining or improving CAC/ROAS
• Deep expertise in Meta and Google; TikTok and Reddit experience a plus
• Performance-obsessed: you live in CAC, LTV, ROAS, and payback, and track them daily
• Strong creative instincts: you know what makes a good ad work and you know how and when to iterate and infuse new content into campaigns
• Full-funnel thinker: you can diagnose issues across creative, targeting, landing pages, and product
• Comfortable with ambiguity and a lean team: you move fast, stay close to the work, and take responsibility for outcomes
• Strong cross-functional communication skills that enable to you to present your ideas clearly and concisely to both peers and executive leadership
• Naturally curious and hands-on: you're constantly testing new tools, experimenting with workflows, and finding ways to move faster and get more leverage from your time
• Low ego, high ownership, and motivated to win
• Data analysis and statistical modeling experience
• Demonstrable experience working with or building modern AI agentic systems
• Comfort with ambiguity and wearing multiple hats in a fast-paced startup