Marketing Operations Manager, DTC
United States of America
Full Time
1 hour ago
$75,000 - $95,000 USD
No H1B
Key skills
Marketing OperationsMarketing Project ManagementProgram ManagementDirect-to-Consumer (DTC) MarketingEcommerceConversion Rate Optimization (CRO)Landing PagesCheckout FlowsOffer StructureAverage Order Value (AOV)Technical Requirements WritingQuality Assurance (QA)Project Management PlatformsWrikeAsanaMonday.comClickUpDomain MigrationReplatformingBrand ConsolidationUltraCartEmail Marketing PlatformsKlaviyoSMS PlatformsMaropostSystems ThinkingProject ManagementGoSaaSCustomer Success
About this role
The Healthy Back Institute is a direct-to-consumer health and wellness company that has been helping people reclaim their freedom from pain since 2003. They are seeking a Marketing Operations Manager, DTC to drive the execution of marketing campaigns, manage cross-functional workflows, and support brand consolidation efforts. This role requires a hands-on approach to marketing operations, ensuring timely and effective campaign execution while coordinating between various teams.
Responsibilities:
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and Customer Success
- Remove blockers proactively and keep work moving against clear deliverables and revenue outcomes
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
- Ensure all tests are properly scoped, quality checked, and launched on time
- Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
- Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
- Support HBI's brand consolidation work — migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
- Ensure clean QA and go-live processes for new product initiatives and migrated assets
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Identify bottlenecks early and drive resolution before they impact delivery
Requirements:
- Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
- Working knowledge of CRO principles — landing pages, offer structure, checkout flows, and how conversion connects to AOV and revenue
- Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
- Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments
- Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
- Experience with subscription, free trial, or continuity business models
- Familiarity with UltraCart or similar SaaS commerce platforms
- Familiarity with email and SMS platforms such as Klaviyo or Maropost
- Experience in lean, fast-paced, or turnaround business environments