Picarro is a global leader in high-precision gas analyzers and monitoring solutions that help organizations measure, monitor, and mitigate emissions with unmatched accuracy. We are seeking a Director, Product Marketing – Industrial Solutions to lead the go-to-market strategy, positioning, and sales enablement for our industrial product portfolio.
Responsibilities:
- Develop Go-to-Market Strategies for CEMS, workplace monitoring, fenceline monitoring, and leak detection solutions
- Create positioning and messaging that clearly communicate value and differentiate Picarro in the market
- Lead Product Launches, including planning, collateral creation, training, and execution
- Enable Sales Teams with competitive insights, product guides, presentations, and objection-handling tools
- Gather Market Intelligence through research, competitive analysis, and customer engagement to influence product roadmaps
- Collaborate Cross-Functionally with product management, engineering, regulatory, and marketing teams
- Track Performance Metrics to measure adoption, refine campaigns, and report on business impact
Requirements:
- 6-9 years in product marketing, product management, or a related field with a focus on industrial technologies or environmental solutions
- Strong domain knowledge of CEMS, fenceline monitoring, leak detection, and workplace environmental compliance (or adjacent markets)
- Familiarity with emissions monitoring standards and global regulatory requirements
- Proven ability to translate technical concepts into compelling messaging and content
- Excellent communication, presentation, and collaboration skills
- Experience launching products and driving measurable market adoption in regulated industries