Founding Director of Product Marketing

Enterpret is redefining how businesses understand and act on customer feedback. They are seeking a Founding Director of Product Marketing to bridge strategy and execution by translating insights into messaging and campaigns that drive awareness and demand.

Responsibilities:

• Fuel inbound growth: Work with Growth to turn insights, launches, and thought leadership into campaigns, content, and programs that generate organic and earned demand. Shift our inbound engine from primarily competitive capture to category education, so buyers discover Enterpret earlier and make us their first call
• Bring the category to life: Turn Enterpret’s vision into clear, differentiated stories that resonate across every market touchpoint. Internally, define and enforce decision rules (positioning, ICP, category POV) so the company speaks with one voice across Marketing, Sales, Product, and CS
• Create a small set of marquee “category education” assets early (e.g., POV narrative, category guide, competitive story, proof-based messaging) and build a scalable content engine from there
• Execute GTM launches: Lead product and feature launches end-to-end from messaging and positioning to campaign rollout and internal enablement
• Build enterprise-ready sales enablement: talk tracks, objection handling, competitive narratives, proof points, and discovery frameworks
• Enable the business: Work with Sales, Product and CS teams to translate insights and proof points into compelling, market-facing stories. Partner closely with our Head of Customer Intelligence
• Measure and iterate: Use data and feedback to refine messaging, campaign assets and positioning over time. Define what “winning” looks like early (e.g., improvements in inbound quality, conversion rates, sales cycle confidence, and category signal) and instrument feedback loops with Growth + Sales