Key skills
B2B SaaS digital marketingDigital demand generation campaignsMarketing automation platformsCRM platformsHubSpotMarketoSalesforceLinkedIn AdsPerformance marketingAccount-based marketing (ABM)Multi-touch attributionPipeline analyticsAnalyticsSaaSCRMCustomer SuccessSales
About this role
Darwinbox is the fastest-growing HR technology platform, designing the future of work with a focus on employee experience and customer success. They are seeking a Senior Campaign Marketing Specialist to drive pipeline and revenue growth in the US market through scalable inbound and digital demand generation programs, optimizing multi-channel digital campaigns and collaborating with various teams to convert engagement into qualified pipeline.
Responsibilities:
- Support end-to-end inbound demand generation programs targeting enterprise HR and IT buyers in the US
- Own pipeline contribution from digital channels including paid media, email, and web
- Plan and execute full-funnel digital campaigns to drive awareness, engagement, and MQL generation. And will be responsible for budget allocation and ROI
- Collaborate with product marketing, content, and design teams to build integrated campaigns
- Work with central team to optimize LinkedIn Ads, Google Ads, and paid digital channels targeting enterprise personas
- Build and manage email campaigns and nurture journeys to drive pipeline progression
- Partner with SDRs/BDRs weekly to review campaign performance and lead quality
- Work closely with MarkOps to track MQL to pipeline conversion and campaign attribution
- Optimize digital marketing budgets with focus on cost per opportunity and pipeline ROI
- Collaborate with PR and brand teams to amplify Darwinbox’s presence in the US market
- Work with third-party vendors and agencies for targeted demand generation initiatives
Requirements:
- At least 3 years of experience in B2B SaaS digital marketing
- Proven experience running digital demand generation campaigns targeting the US market
- Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
- Hands-on experience with LinkedIn Ads and performance marketing for B2B audiences
- Strong analytical mindset with ability to track pipeline and revenue attribution
- Experience collaborating with SDR and sales teams in a revenue-driven environment
- Experience marketing enterprise SaaS products
- Exposure to HR tech, HCM, or enterprise software categories
- Experience supporting account-based marketing (ABM) programs
- Familiarity with multi-touch attribution and pipeline analytics