Manager, Channel Marketing (L09)

Synchrony is a premier consumer financial services company delivering a complete digitally enabled product suite. The Manager, Channel Marketing will oversee end-to-end campaign execution within Salesforce Marketing Cloud, focusing on enhancing campaign performance through automation and AI-driven insights while collaborating with data teams and creative agencies.

Responsibilities:

• Build, test, and deploy static and automated email campaigns in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
• Ensure campaigns are executed accurately and on time with proper QA and compliance checks. If needed, collaborate with stakeholders to translate client requirements into executable SFMC workflows
• Adhere to execution SOPs, QA processes, and documentation within the campaign management systems
• Identify opportunities for automation, scalability and process improvement
• Leverage AI (Einstein Engagement scoring, AI powered send time optimization) to improve engagement and conversion rates
• Explore and implement AI tools for subject line optimization, A/B testing automation, and content optimization
• Perform other duties and/or special projects as assigned

Requirements:

• Bachelor's degree in any discipline or MBA in Marketing/Digital marketing with a minimum of 2 years of experience in building and deploying B2B email campaigns in Salesforce Marketing Cloud or in lieu of a degree, 4+ years of hands-on-experience executing Email campaigns via email service platform
• Minimum 2 years of experience in Direct Marketing Channel experience i.e., Email, Direct Mail, SMS, Mobile push/wallet campaigns
• Proven experience in B2B campaign operations or marketing automation
• Exposure to any enterprise email service platform: PCM/Harmony (or) Zeta Marketing Platform (or) SFMC (Salesforce Marketing Cloud)
• Excellent attention to detail, project management, and communication skills
• Proven ability to deliver Analytical solutions for Business problems
• 4+ years to Marketing and retail concepts
• 4+ years to Marketing databases and Digital Platforms
• 0 to 2 years to GEN AI marketing tools (e.g., Jasper, Copy.ai, Chat GPT Enterprise, or Salesforce Einstein, Copilot)
• 4+ years to project management tools: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc
• Demonstrated ability to manage multiple projects, organize workflow, and prioritize work assignments
• 2+ years to data visualization and AI assisted analytics to uncover optimization opportunities and provide insights to business stakeholder