Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are looking for a marketing communications professional with creative writing expertise to develop content for external campaigns and internal communications, supporting rankings, engagement, and leads.
Responsibilities:
- Develop content throughout funnel – from high-level media and analyst targeted thought leadership to sales materials – and align marketing messaging and creative executions to business objectives
- Power sales success with compelling sales materials
- Find data nuggets to build stories
- Improve measurable results with modern SEO/AEO strategies and digital engagement; use reporting tools to evaluate content performance and make recommendations for future action
- The job requires you to work with cross-department and cross-function teams, using strong communication skills
Requirements:
- Undergraduate degree in a related field– BS/BA
- 5+ years in marketing communications – preferably in financial services, technology or B2B
- Creative writing and presenting copy and content for multiple channels – websites, email, direct, social, and whitepapers
- Publish impactful content, taking complex information and translating it into compelling stories for B2B audience
- The ability to collaborate with multiple team members and work under tight deadline pressures
- Excellent skills in Word and PowerPoint
- Knowledge of SharePoint, Wrike (or similar tools), CMS systems (Adobe)
- General experience with the range of digital marketing strategies, channels and best practices
- Bring to clarity and execution/ delivery