Sr. Brand Enablement Lead, AWS Brand & Creative

Amazon Web Services (AWS) is the world's largest cloud provider and a recognized technology brand. The Brand Enablement Lead is a senior individual contributor role responsible for driving transformation in brand enablement through innovative tools and strategies, ensuring brand consistency across various teams and touchpoints.

Responsibilities:

• Design and deliver brand training programs for marketing, sales, and product teams on design principles, tonality, and creative execution standards — leveraging AI-assisted delivery and self-service tools to extend reach beyond live sessions
• Create proactive enablement campaigns that reach teams before they need help, using automation and intelligent content delivery to anticipate needs
• Develop brand playbooks, quick-reference guides, case studies, and self-service resources that democratize brand knowledge — and explore how agentic tools can make these resources queryable and contextual rather than static
• Lead workshops, presentations, and ongoing consultation to embed brand thinking into cross-functional workflows
• Partner with the Creative Technologist to train teams on AI-assisted brand tools and workflows, and to identify where enablement itself can be automated or agent-powered
• Own and govern the Creative Vendor Program (CVP) roster, ensuring agencies function as well-trained extensions of the AWS brand
• Develop vendor certification programs that establish clear brand standards, approval processes, and quality expectations — exploring how AI can streamline onboarding, compliance checks, and performance tracking
• Create vendor onboarding curricula and ongoing training to maintain brand consistency across external partners
• Establish vendor performance metrics and conduct regular reviews to ensure brand compliance and quality
• Serve as the primary relationship manager for strategic agency contacts within the CVP
• Build trusted advisor relationships with marketing, sales, and product leadership to influence brand activation decisions
• Proactively identify brand activation opportunities and risks across the organization
• Establish brand governance frameworks and approval processes that balance speed with consistency — designing systems where AI handles routine checks and humans focus on judgment calls
• Track brand compliance metrics, training effectiveness, and stakeholder adoption using data-driven dashboards and automated reporting - Translate brand strategy into practical activation guidance for diverse audiences and use cases
• Partner with Brand Strategy and Creative Direction teams to translate brand guidelines into actionable, modern enablement materials — moving beyond static documents toward interactive, AI-powered brand resources
• Ensure enablement content reflects the latest brand standards, AI-assisted workflows, and production capabilities
• Create tiered enablement resources for different audience sophistication levels — from beginner to advanced — and champion formats that are fluid, searchable, and integrated into the tools people already use