Senior Manager, Product Marketing

Gainwell Technologies is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for their public health, Medicaid, and Pharmacy solutions. This role will involve developing product narratives, creating compelling content, and driving demand for Gainwell’s solutions while collaborating closely with product management and marketing teams.

Responsibilities:

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences
• Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market are tailored to public health and Medicaid stakeholders
• Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance
• Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis
• Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging
• Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs
• Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption
• Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies
• Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement

Requirements:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred
• Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions
• Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies
• Excellent communication and presentation skills, with the ability to influence and collaborate across teams
• Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies
• Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
• Ability to work in a fast-paced environment and manage multiple priorities with attention to detail