Head of Marketing

WONE is a human performance company focused on building stress intelligence for high-performing organizations. They are seeking a Head of Marketing to own the entire marketing function, drive category leadership, and develop a strong inbound pipeline for the sales team.

Responsibilities:

• Marketing strategy and OKR ownership: You will define the annual and quarterly marketing strategy aligned to WONE's commercial goals, set and own the marketing OKRs and KPIs across brand, demand generation, and product marketing, report marketing performance to the leadership team with clear attribution to pipeline and revenue
• Category leadership and brand: You will define and own the stress intelligence narrative for WONE, position WONE against EAPs (Employee Assistance Programmes), wellbeing apps, and performance platforms such as BetterUp, and own the WONE voice, visual system, and founder thought leadership, including building the CEO’s voice and presence
• Earned media and PR: You will drive top-tier media placements across HR, business, and tech publications, and develop podcast, awards, and science storytelling strategies, including research publications, JMIR, and WONE Index validation
• Events and community: You will build and own WONE’s annual conference and events pipeline across SHRM, HR Tech, Wellbeing at Work, and key APAC events, lead the WONE Roundtables programme across CHRO communities in Hong Kong, London, and Dubai, develop and manage the executive community programme, including the CEO, Scientific Advisory Board, and influencers, and build relationships across industry associations and VC channels
• Demand generation and pipeline: You will own inbound strategy and paid media across LinkedIn and Google, develop nurture journeys and lead magnets to support pipeline growth, define MQL criteria and manage the handoff process to sales, and partner closely with the sales team to co-own outbound strategy and pipeline generation
• Product marketing: You will lead GTM strategy for new product features such as Ori and the WONE Index, and own positioning, messaging, and persona development across CHRO, Head of Benefits, and CFO audiences
• Sales enablement: You will create and maintain pitch decks, one-pagers, objection-handling materials, ROI calculators, and case studies
• Website, SEO, analytics: You will own editorial direction and authority across website copy, lead content and technical SEO strategy, and improve AI search visibility and full-funnel attribution across marketing channels
• Cross functional collaboration: You will work closely with the commercial team to align marketing activity to sales priorities and pipeline goals, partner with the product team on GTM and feature launches, and act as a key voice in leadership discussions on brand, positioning, and growth strategy