Lifecycle Marketing Manager

SHOPLINE is a global omnichannel ecommerce SaaS platform that is expanding its US operations. They are seeking a Lifecycle Marketing Manager to own the delivery and growth of their SmartPush Elite lifecycle and retention services, managing the merchant-facing experience from kickoff through ongoing engagement.

Responsibilities:

• Own the US-side delivery of SmartPush Elite for assigned merchants
• Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
• Define lifecycle strategy and priorities for each merchant engagement
• Translate strategy into clear, execution-ready briefs for the SmartPush execution team
• Review and QA lifecycle builds completed by the execution team
• Manage monthly service cadence and scope (30mins - 1 hour per merchant per month)
• Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
• Apply consistent frameworks and standards across merchant engagement
• Manage scope, expectations, and prioritization to prevent service creep
• Identify patterns across merchants to inform program and offering improvements
• Identify opportunities for additional lifecycle flows, subscriptions, SMS, or expanded services
• Support expansion conversations in collaboration with Sales and Partnerships
• Drive long-term adoption and value realization without owning final deal close
• Surface upsell signals and merchant readiness
• Serve as the primary US-side point of coordination between merchants, partners, Product, Marketing Ops, and the SmartPush execution team
• Provide structured feedback from merchant conversations into product, messaging, and service evolution
• Support continuous improvement of lifecycle and retention offerings based on real-world usage

Requirements:

• 3–5 years of experience in lifecycle marketing, customer success, consulting, or services-led growth roles, with comfort owning merchant-facing delivery and strategy
• Strong understanding of email marketing, lifecycle strategy, retention, and post-purchase growth
• Comfortable leading merchant-facing conversations and strategy reviews
• Highly organized and confident managing multiple accounts simultaneously
• Strong communicator who can translate strategy into clear briefs and recommendations
• Experience working cross-functionally with Product, Partnerships, or Operations teams
• Comfortable operating in a fast-paced, evolving US GTM environment
• Experience with HubSpot or Marketo
• Experience delivering productized services or managed marketing offerings
• Experience working with global or distributed teams