Product Marketing & Community Engagement Manager (Med-Tech)

Cymbathera is a Swedish-American company focused on advancing bioelectronic medicine to provide innovative pain relief solutions. The Product Marketing & Community Engagement Manager will lead marketing initiatives, engage with patient communities, and collaborate with cross-functional teams to promote Cymbathera's neurotechnology in the US market.

Responsibilities:

• Lead execution of US marketing initiatives in alignment with global strategy, exercising independent judgment to ensure market relevance, regulatory appropriateness, and brand consistency
• Interpret and localize global messaging, positioning, and materials for the US market, balancing strategic intent, cultural context, and regulatory considerations
• Define and drive approaches to increase awareness and meaningful engagement within patient communities, advocacy networks, and broader health and wellness ecosystems
• Develop and sustain strategic relationships with patient organizations and advocacy groups to build long‑term trust, credibility, and alignment
• Identify & strategically engage Key Opinion Leaders and Advisory Board members in educational and awareness initiatives, including webinars, podcasts, events, and thought‑leadership forums
• Partner with internal stakeholders to identify, evaluate, and onboard new KOLs and community ambassadors aligned with Cymbathera’s mission and scientific positioning
• Plan and oversee Cymbathera’s participation in conferences, roundtables, and community‑focused events to maximize impact, relevance, and learning
• Lead localization and activation of content across digital and social channels, ensuring initiatives align with global strategy while resonating with US audiences
• Serve as a knowledgeable local representative and facilitator, shaping dialogue by enabling credible voices from patient organizations, KOLs, and advisors
• Collaborate closely with the Marketing Director and AI & Content Lead to translate local market insights and community perspectives into content strategy and narrative development
• Guide the distribution and amplification of centrally developed content through local channels and partnerships to drive engagement and relevance
• Strategically leverage digital platforms to foster dialogue, gather insights, and strengthen community relationships rather than focusing on tactical content production
• Ensure all local communications consistently reflect Cymbathera’s brand standards, tone of voice, and regulatory requirements
• Analyze engagement, reach, and performance data across channels to inform decisions and optimize local initiatives
• Synthesize insights from social listening, community feedback, and digital analytics to identify trends, opportunities, and risks
• Provide structured insights and recommendations to the Marketing Director, contributing to the ongoing refinement and evolution of the global marketing strategy
• Act as a key marketing partner, collaborating closely with the Marketing Director, clinical, regulatory, and external partners
• Proactively identify and manage communication risks, ensuring all activities align with regulatory expectations and Cymbathera’s strategic positioning

Requirements:

• 6-8 years of experience as a Marketing Lead
• Experience in MedTech, HealthTech, Wellness, or Life Sciences (OTC or adjacent preferred)
• Strong digital and social media expertise across platforms
• A natural relationship builder with credibility, empathy, and clarity
• Comfortable working with CRM, marketing automation, and analytics tools
• AI literacy: ability to use generative AI tools for content creation, adaptation, and scaling
• Entrepreneurial, proactive, and energized by collaborative, fast-moving, purpose-driven environments