Marketing Content Operations Director

PanAgora Asset Management is focused on transforming financial lives through a flexible work environment and career paths. The Content Operations Director will oversee the governance and operational use of marketing content and digital assets, ensuring compliance with brand and regulatory requirements while enhancing content findability and reuse across channels.

Responsibilities:

• Overall ownership of Content Operations including, but not limited to modular content practices, content governance strategy, consolidating disparate platforms
• Defining the process for integrating cross-team and cross-channel content distribution through content management platforms
• Lead and direct the team on ongoing content hygiene efforts, including de-duplication, archival, retirement, and quality checks to maintain system integrity
• Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas
• Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls
• Partners to manage the multi-channel content (video, email, social media) orchestration for delivery to end-clients
• Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing
• Understands how content is used and re-used at scale with Personalization
• Use cases delivered via platforms like CDPs
• Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution
• Design and optimize end-to-end workflows from intake through publishing, localization, distribution, and retirement
• Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies
• Advise stakeholders on best-fit content usage to reduce rework and improve efficiency
• Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption

Requirements:

• Bachelor's degree at a minimum
• 10+ years of relevant experience – covering all Essential functions described above
• Extensive experience in content distribution strategy, digital asset management, web content management, or marketing operations roles with governance accountability
• Hands-on experience administering and configuring enterprise-scale CMS and/or DAM platforms
• Demonstrated expertise in metadata strategy, taxonomy design, and improving content findability and reuse
• Experience implementing modular content approaches and governed content variants
• Strong understanding of workflow design across intake, review/approval, localization, publishing, and retirement
• Proven ability to influence and collaborate across Brand, Creative, Legal/Compliance, and Technology teams
• Program and project management experience, including prioritization, requirements definition, release readiness, and change management