Manager, Loyalty, Rewards & Lifecycle Marketing

IntePros is seeking a Manager, Loyalty, Rewards & Lifecycle Marketing to join our global biopharmaceutical client. This role is responsible for developing, implementing, and optimizing loyalty and lifecycle strategies to enhance donor relationships and drive engagement across digital and in-center experiences.

Responsibilities:

• Support the development and evolution of loyalty and rewards strategies for Greenhouse concept centers
• Help design loyalty program structures including tiers, benefits, incentives, and experiential rewards
• Define donor lifecycle strategies across acquisition, onboarding, engagement, progression, reactivation, and retention
• Partner with Pricing & Strategy teams to align incentives and rewards with commercial objectives
• Collaborate with Brand, CRM, and Digital Communications teams to develop donor-facing messaging and experiences
• Work with Digital Product and Donor App teams to integrate loyalty and lifecycle strategies into platform experiences
• Coordinate with Analytics, Technology, and Operations teams to support scalable, compliant execution
• Provide guidance and priorities to CRM and activation teams managing donor communications
• Support test-and-learn initiatives to refine lifecycle journeys, offers, and engagement tactics
• Monitor program performance and recommend optimizations based on donor behavior and business results
• Track and evaluate loyalty and lifecycle KPIs including engagement, frequency, retention, and donor satisfaction
• Translate insights and performance data into clear recommendations for senior leadership and cross-functional stakeholders
• Pricing & Strategy teams on incentive alignment and reward economics
• Brand, CRM, and Digital Communications teams on donor engagement initiatives
• Digital Product & Technology teams on platform integration
• Analytics & Operations teams on measurement, scalability, and process improvement
• External partners including rewards vendors and marketing service providers

Requirements:

• 6–8+ years of experience in loyalty marketing, lifecycle marketing, CRM strategy, or customer engagement roles
• Experience supporting or managing loyalty and rewards programs with measurable business outcomes
• Strong cross-functional collaboration skills, particularly with pricing, analytics, and digital teams
• Data-driven mindset with the ability to translate insights into strategic recommendations
• Strong communication and presentation skills with experience engaging senior stakeholders
• Experience within regulated, high-consideration, or trust-based consumer environments
• Exposure to test-and-learn methodologies, segmentation strategies, or value-based incentive models
• Experience supporting both digital and physical customer journeys