Product Marketing Manager I

ICONMA is a company in the Internet Content & Information sector seeking a Product Marketing Manager I. The role involves running marketing activities, managing marketing staff, and contributing to strategic plans while ensuring alignment with market needs and go-to-market strategies for products.

Responsibilities:

• The main function of marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff
• Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures
• Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change
• Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• Provides information by collecting, analyzing, and summarizing data and trends
• Accomplishes marketing and organization mission by completing related results as needed
• The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Client strongest differentiators to drive the development, launch, and growth of industry-leading business products
• The products we build enable businesses to grow and communities to prosper
• The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Client solutions across our advertiser interfaces for all advertisers using our platform
• This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products
• The ideal candidate will have excellent cross-functional collaboration, analytical, and communication skills, as well as the ability to manage multiple concurrent projects and comfort with ambiguity
• Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Contribute to cross-functional projects across Client that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
• Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and and internal go-to-market teams
• Aligning on weekly priorities and identifying the big milestones that need to move forward
• Independently executing against goals that are assigned to them
• Writing comms to sales and identifying progress updates and blockers for product adoptions
• Identifying challenges advertisers are running into and providing actionable feedback

Requirements:

• Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills
• Ability to work independently and manage one's time
• Ability to keep information organized and confidential
• Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint
• Bachelor's degree in marketing, communications, or journalism
• The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry
• They should be comfortable contributing to cross-functional work to deliver results within a fast-paced environment
• [2+ years] professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication skills that are effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline
• Years of overall experience required: 2+ yrs
• MBA or other relevant advanced degree
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• [NEW! BPM-X Preferred Qualification] Experience with go-to-market for products with global reach end-to-end, including sales enablement and writing positioning/narrative
• Experience in the advertising/marketing space with online media related products
• G2M or PMM experience
• Self-driven and self-motivated
• Strong communication skills
• Ads experience
• Big tech or consulting background