Quora is a remote-first company focused on growing the world's collective intelligence through its platforms. They are seeking a Principal Product Manager to lead user growth initiatives, focusing on expanding acquisition and improving activation across their core product experience.
Responsibilities:
- Own the end-to-end strategy for user growth, with a primary focus on top-of-funnel acquisition, activation, and early retention across web and mobile surfaces
- Drive SEO-led growth for the web product, partnering with engineering, content, and data teams to improve discoverability, indexation, and organic traffic performance as a core acquisition channel
- Manage ambiguity, complexity, and cross-functional interdependencies in a fast-paced environment, doing what it takes to make the product successful
- Partner closely with engineering, design, data science, and product operations to define, build, iterate, and scale growth experiences
- Define objectives, metrics, and guardrails to guide prioritization and measure success
- Run structured experimentation across the funnel, using quantitative and qualitative insights to inform product strategy and roadmap
- Identify and unlock new growth levers; including referrals, lifecycle, and platform-specific opportunities to diversify channel mix and compound growth over time
Requirements:
- Availability for meetings and impromptu communication during Quora's coordination hours (Mon-Fri: 9am-3pm Pacific Time)
- 6+ years combined experience in Product Management
- Demonstrated experience driving user growth on a consumer product, with a track record of measurable impact on acquisition, activation, or retention metrics
- Excellent communication skills and intuition for communication strategy at every level -- within teams, within the company, to users, and other audiences
- Demonstrated ability to use qualitative and quantitative data to drive decisions and scale products through experimentation
- Experience working on user-generated content (UGC) platforms, marketplaces, aggregators, or content-driven consumer products
- Experience growing UGC products with heavy SEO traffic and a strong understanding of organic search as an acquisition channel
- BA/BS degree in Statistics or a related technical field or equivalent practical experience ideal