Director, Creative Marketing (Lifecycle and Organic Growth)

Jerry.ai is America’s first and only super app to radically simplify car ownership. They are seeking a Director of Creative Marketing to overhaul customer communications and develop a brand voice that builds trust and engages customers. The role involves crafting compelling messaging across various channels to drive organic growth and enhance brand affinity.

Responsibilities:

• Your sole focus will be overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy
• You will take our messaging from functional and direct to value-additive and relationship-driven
• You will work closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and as a result, drive long-tail conversion
• As our tone of voice begins to take shape and we see success with lifecycle campaigns, your scope may expand as you take on driving customer growth and building brand affinity through producing other creative organic content (e.g. social media, etc)

Requirements:

• 7+ years of experience in creative marketing with a focus on organic growth and a copy lean
• Proven track record with organic channels like email, SMS, and social
• Experience working with consumer brands
• A portfolio showcasing both your writing and creative craft
• Bachelor's Degree
• A copywriting virtuoso: You know that every word matters. You can translate complex, dry, and even stressful topics (car insurance, loans, repairs) into copy that is engaging, human, and accessible
• A T-Shaped marketer: Your deep expertise is in copywriting, audience development and product positioning. Horizontally, you have a great sense of the social media landscape and community dynamics (like Reddit)
• A first principles thinker: You avoid making assumptions. You know how to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy
• Comfortable with discomfort: You've weathered fast-growing startups before and can confidently push back on highly analytical, data-first teams to champion the unmeasurable value of a great brand experience