Manager, Email Marketing Operations and Development (Remote)

California Closets is a leader in premium space management, delivering custom-designed organizational solutions. The Manager, Email Marketing Operations & Development will oversee the strategy and execution of the email marketing program, collaborating with various teams to enhance customer email journeys and drive business objectives.

Responsibilities:

• Independently code, build, and deploy responsive, production-ready HTML email campaigns directly within Salesforce Marketing Cloud
• Structure HTML to support complex AMPscript implementations, enable dynamic content, personalization, and conditional logic in emails
• Build and maintain scalable email templates and modular components leveraging Content Builder
• Apply SFMC-specific personalization using subscriber attributes, data extensions, dynamic content, and data-driven logic
• Own end-to-end HTML QA and testing, ensuring consistent rendering across major email clients, devices, and inbox providers
• Demonstrate expert-level understanding of HTML/CSS constraints, with proven ability to troubleshoot and resolve Outlook-specific rendering issues and optimize for dark mode
• Manage the end-to-end email marketing program including strategic planning, lifecycle design, prioritization, and day-to-day execution in support of acquisition, engagement, retention, and revenue goals
• Maintain the email roadmap and content calendar, leading initiatives from concept through deployment by writing clear briefs, coordinating with key cross-functional partners, managing timelines, and ensuring all dependencies are met
• Build, manage, and optimize campaigns using Email Studio, Journey Builder, Automation Studio and other SFMC components to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys
• Perform and oversee hands-on operational tasks required to launch campaigns, including audience setup, journey configuration, scheduling, and final pre-send validation
• Plan and execute A/B and multivariate tests on subject lines, content, personalization, send times and other engagement drivers
• Establish rigorous project management and operational processes to ensure emails are accurately built, reviewed, QA’d, and deployed on time
• Continuously identify opportunities to improve workflows, documentation, and operational efficiency as the email program scales
• Consistently monitor email campaign and lifecycle performance, using data and analysis to identify trends, risks, and optimization opportunities
• Analyze key performance metrics and produce clear, actionable performance readouts and recommendations that inform campaign and program decisions
• Build and maintain dashboards and visualizations using Salesforce Marketing Cloud Intelligence Reports
• Leverage Google Analytics (GA4) to understand email subscriber behavior and conversion performance

Requirements:

• Bachelor's degree in business, Marketing, Analytics, or related field
• 7+ years of professional hands-on email marketing experience, ideally at an agency or within a premium lifestyle brand
• Salesforce Certified Marketing Cloud Email Specialist (certification required)
• Salesforce Certified Marketing Cloud Engagement Developer (certification required)