Staff Product Designer, Design Systems

BetterUp is dedicated to human transformation and is seeking a Staff Product Designer, Design Systems to own and evolve their design system across web and mobile platforms. The role involves leveraging AI for design system implementation and ensuring product experiences are consistent and accessible.

Responsibilities:

• Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system, ensuring it scales across web and mobile product surfaces
• Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation, code translation, and automated quality checks
• Establish and maintain a comprehensive component library with clear documentation, usage guidelines, and contribution standards that enable product teams to move faster
• Partner closely with Engineering, Product, and Brand to ensure the design system reflects both technical feasibility and brand integrity
• Lead the evaluation and integration of cutting-edge AI design tools (e.g., Figma AI, generative design plugins, code-to-design bridges) into the design system workflow
• Build governance frameworks and best practices for responsible, consistent use of AI in design processes across the organization
• Mentor and coach designers across the organization on design systems thinking, AI-augmented workflows, and craft excellence
• Anticipate industry shifts in design tooling and AI capabilities, positioning BetterUp to adopt them ahead of competitors
• Drive measurable improvements in design-to-development handoff speed, component reuse rates, and cross-platform consistency
• Serve as a trusted advisor to Design and Product leadership on design system strategy, AI capabilities, and long-term technical direction

Requirements:

• Extraordinary visual design taste—a rigorous, opinionated eye for typography, color, spacing, and detail that sets the quality bar for every surface of the product
• 7+ years of product design experience, with at least 3 years focused on design systems at scale
• Deep expertise in building and scaling design systems across web and mobile platforms, including token architectures, component APIs, and documentation frameworks
• Demonstrated experience integrating AI tools into design and development workflows (e.g., AI-assisted prototyping, generative design, automated component generation)
• Expert-level proficiency with Figma (including Figma Variables, Auto Layout, and component architecture), with experience evaluating and adopting emerging AI-powered design tools
• Strong understanding of front-end technologies (HTML, CSS, React or similar frameworks) and how design systems bridge design and engineering
• Track record of leading cross-functional initiatives that span multiple teams and disciplines
• Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments
• Portfolio demonstrating systems-level thinking, craft excellence, and impact at scale
• Experience building AI-native design system tooling or contributing to open-source design systems
• Background in accessibility standards (WCAG) and inclusive design practices baked into system-level components
• Experience with design-to-code automation tools and workflows
• Familiarity with coaching, HR tech, or enterprise SaaS product domains
• External thought leadership through speaking, writing, or open-source contributions in the design systems space