Senior Demand Generation Manager - Account Based Marketing

DTN is a global data and technology company that helps operational leaders in critical industries make smarter decisions. They are seeking a Senior Demand Generation Manager to lead and scale their account-based marketing strategy, focusing on driving measurable pipeline and accelerating deals through targeted multi-channel programs.

Responsibilities:

• Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
• Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
• Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
• Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
• Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
• Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
• Collaborate with event marketing to support regional programs, executive events, and in-market activation
• Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
• Continuously test, learn, and iterate on ABM plays to improve performance and scalability

Requirements:

• 8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
• Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement
• Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
• Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
• Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
• Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
• Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
• Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
• Excellent communication and collaboration skills across cross-functional teams
• Bachelor's degree in Marketing, Business, or a related field
• Experience with field marketing or regional campaign execution